Let's find out!
What is the purpose of a business card?
To inform potential clients about your business services and to be a way of reaching out to you in the future, so, naturally, your responsibility is to make that business card professional and special by;
The feel
The weight
The design
The printThese are all things that matter the most.
TAKE YOUR BRAND SERIOUSLY!
In any area of business, the card that looks better and feels better will have a better chance of getting the second call!
Think about how many businesses use the same old paper card, if you break the trend and stand out, do you think you’ll have a better chance at that second call?
Let’s take a look at a scenario!
Bob
Bob is a plumber that has a cheap paper business card, with a drop of water, it’s gone and forgotten, his services are excellent, but he’s business card doesn't reflect that, it reflects a mass-produced piece of paper, that you can throw out just like a receipt!
Jim
Jim is also a plumber, but he has a metallic foil business card for his favourite clients and a magnetic business cards and plastic business card for his new clients. This simple upgrade shows professionalism and that he's taking the brand seriously. The clients can see that, with Jim’s killer design and the feel of the professional business card, clients will keep it, and at the right moment pull it out and call!
Take a second and answer this question, if there are 2 brands you have to choose from, and you have both their business cards, one is a simple piece of paper with some info, and the other is a professional metallic foil card, which one would you choose, which one inspires trust?
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print with a WOW factor